Creative: Adobe wanted to create an engaging summer campaign that would generate interest in Adobe Lightroom for their non-core (read: not art students) audience. We came up with a campaign that circumvented something all college students do: take selfies. Within the first two months, they beat their campaign KPI goals (75K views, 300 submissions, and 15K engagements) by almost double.
You can see the live webpage here, which includes the animated tutorials we created to assist entrants (and demonstrate how easy it is to use Lightroom).
Art & Copy: