[ THE lona PROJECT ]

Creative: 
I wrote, shot, edited, and scored this video for International Women’s Day (3/8) 2021. The strategy was to try and get men who identify as feminists to donate to the LONA project—a Bay Area based non-profit that gives grants to underprivileged women seeking career advancement (i.e., paying for a certification class that she can’t afford, etc.)

Strategy:
Ilma Chairani

Art & Copy:
Alex Basa

Producers:
Ilma Chairani
Alex Basa