Creative:
Orexo Pharmaceuticals was an account I worked on at Havas, chiefly on the vorvida (sic, lowercase “v”) brand. vorvida was a digital therapeutic targeted towards alcohol overusers (medically distinct from clinical alcoholics) that aimed to help them take better control of their drinking habits. The interesting part about this brand was that they wanted us to launch them from scratch in just four months.
vorvida Websites
Clickthrough to visit the live websites »
Rep Triggered Email
This project was a modular email that vorvida sales reps could build from a pre-written (by me) selection. Here, you can see both the mechanical manuscripts followed by examples of a populated email layout.
If you’d like to take a closer look at the documents I wrote and how I set them up, click here »
HCP Core Visual Aid (CVA)
A sales tactic for vorvida reps to use when discussing vorvida with healthcare professionals, ideally to get them to suggest the platform to their alcohol-struggling patients.
Instagram posts
We handled all of the social setup and launch posts. Anything done in 2020, we did. Check out the live page, here »
Display Banners
Agency:
Havas San Francisco (Havas Health & You)
Copy:
Alex Basa
Paul Hicks
Becky Hauswirth
Art:
Greg Hawkins
Eric Park