• [ DO NOT CLICK ]
  • Copywriting+Design
    • » Overview
    • Video
    • Art and design
    • ENHERTU
    • vorvida
    • ChemoCentryx
    • BioMarin
    • Google Home
    • LONA
    • Stories Behind The Fog
    • Spec and Student Stuff
    • Skip Ads »
  • Music
  • Photography
  • Blog
Alex Basa Creative
  • [ DO NOT CLICK ]
  • Copywriting+Design
    • » Overview
    • Video
    • Art and design
    • ENHERTU
    • vorvida
    • ChemoCentryx
    • BioMarin
    • Google Home
    • LONA
    • Stories Behind The Fog
    • Spec and Student Stuff
    • Skip Ads »
  • Music
  • Photography
  • Blog
 

ChemoCentryx

Creative: 
ChemoCentryx’s ANCA-associated vasculitis therapeutic TAVNEOS™ (avacopan) was a launch brand I worked on during my tenure at Havas. I worked in both the healthcare professional (HCP) and patient verticals of the brand, in both the branded and disease-state education (DSE) spaces, across every media channel. I also did some corporate brand work. Here are some selects:

ChemoCentryx Websites
Clickthrough to visit the live websites »

Screen Shot 2021-10-13 at 10.36.45 AM.png Screen Shot 2021-10-13 at 10.38.17 AM.png

DSE Patient Testimonials
I wrote the interview scripts, conducted the interviews, and did rough cuts of the final edits in Adobe Premiere. The final product was finished by our in-house production studio using my project file.


Social Posts
From DSE to corporate announcements, we wrote ‘em all. Click through the post to see it live »

Screen Shot 2021-09-28 at 3.42.11 PM.png

Agency:
Havas San Francisco (Havas Health & You)

Copy:
Alex Basa
Nora Gillespie
Avi Ardey

Art:
Janhavi Phadke
Javier Henriquez
Ted Jenkins